Get your ass into gear for Million Metres’ latest campaign!

20 Mar 2017 by The Million Metres team Auckland Council Auckland

smartass sells tree free toilet paper. The company has promised to buy one tree for a Million Metres project for every 48-roll carton it sells. We want to make that as many trees as possible. Here’s how you can help! 

smartass is the brainchild of Tony Small, founder of Innocent Packaging. The company launched last August in Auckland. smartass uses waste from sugarcane production and fast growing bamboo instead of trees. It's one way to cut down on deforestation. It’s a big (t)issue. Toilet paper accounts for about 270,000 trees flushed down the drain or binned all over the world each year.

Tony says: “We reckon it’s time to stop flushing trees down the toilet, and plant some around our country. That’s why smartass is getting in behind by donating to projects on Million Metres.”

Are you part of an organisation that can use a box of 48 rolls of toilet paper? We would love you to try smartass and spread the word about the campaign! You can have a bit of fun with it too. Help us spread the word – buy your box of smartass and then snap your ‘office smartass’ with the carton, post your pic on Facebook, and nominate another business to do the same.

Georgina Hart, Million Metres project lead, says: “This is a fantastic commitment from smartass. It is vital we give our planting efforts a boost as there is so much to do. Getting this out there will make a big difference to how much waterway we can plant in the next few months.”

How you can help!


·         Buy a box of toilet paper at

·         Get a picture of your ‘office smartass’ with the box.

·         Post your photo to your company Facebook page.

·         Include @millionmetres and @smartasstp and the text.

·         Nominate two more organisations to get involved.

So, are you ready to put your ass on the line for a better future? Million Metres will repost a selection of the best photos. You get extra bragging rights if yours includes your boss or a celebrity! Check out this great example from sustainable business legend Pete Yealands!  

Look out for other campaigns coming your way with Million Metres and businesses up and down the country.