The Body Shop - Enriching NZ’s waterways

1 Apr 2021 by Andy Kenworthy

Since 2017, The Body Shop has provided nearly $32,000 to 15 different community and farmer-led planting projects in eight regions around the country. This has funded the restoration of more than a kilometre of waterway, planting nearly 6,000 trees!

The Body Shop is the original, natural and ethical beauty brand. Today it has more than 3,000 stores worldwide with 25 here in Aotearoa. It was founded in Brighton England in 1976 when the late, great Dame Anita Roddick began mixing her own products. Her genius was infusing the products with a mission: that business could be a force for good. She believed that business had a responsibility to fight for social and environmental change 

In addition to direct support to planting projects, The Body Shop has supported the Million Metres team with sponsorship of $40,000 over four years. This support goes towards maintaining and running the website, sharing stories from our work, connecting people to projects, assisting our partners and building momentum for waterways restoration. 

Finally, The Body Shop is a pioneer and long-standing supporter of Million Metres’ ‘Products that Plant’ initiative. The company donates 20c for every 200ml body butter sold in New Zealand.  

Barrie Thomas, Managing Director, The Body Shop NZ explains: “We have long been a supporter of SBN as we believe the values of our organisations are closely aligned.

“We were disappointed to learn of the poor state of health of so many of our rivers and streams and are very happy to financially support Million Metres in the valuable and practical work they are doing to improve water quality throughout NZ.”

Alaina Pomeroy is Million Metres Project Manager. She says: “It’s such a pleasure to work with an iconic brand like Body Shop! They are an inspiration!”


Check out other Products that Plant.